How will your business benefit from 4K?
You may be wondering, what on earth does 4k actually mean? and how can 4K actually benefit your business. You’re not alone.
In recent years, we have been reaping the benefits of Full HD (1920x1080) on our TV screens, and online. The jump from DVD to Full HD was massive, and really was noticeable. I remember the first time I went in to Curry’s on a Saturday, and checked out a HD TV, the level of detail in the image was mesmerising.
Filming in HD for the Pro Consumer has been possible and affordable for over 10 years, and is the standard resolution choice for many video production companies. But now, we are starting to witness 4K, Ultra HD in the shops.
What is 4K?
4K, also known as the not-so-sexy Ultra HD, delivers four times the picture resolution of 1080p Full HD, that’s eight million pixels compared to two million pixels. (4K Ultra High Definition is actually a derivation of the 4K digital cinema standard. However while your local multiplex shows images in native 4096 x 2160 resolution, this new consumer format is 3840 X 2160.)
This means more detail and greater texture!
4K will start to become the standard for both capturing and viewing TV and online.
So how will your business benefit from 4K?
At Panvista Productions, we have been shooting in Full HD for sometime now for corporates, small businesses and charities, and are excited to announce that from July 2014, we will have the ability to capture/film in Ultra High Definition 4K for your next video.
I would love to chat with you to see how video could be used for your business.
Your business is probably already experimenting how to use video to attract customers, increase sales, thus making profit. If you’re not, it is fact that your competition will be, don’t wait, get ahead.
The first benefit of filming in 4K, is the ability to crop into the scene in the edit room after filming. In affect, changing the focal length i.e zooming in, and reframing the shot, providing you are outputting in FullHD (which will be the case for some years to come.) This allows further creative decision making in the editing phase of your next video production, without losing detail. One camera angle, could equate to multiple angles.
The second reason is that 4K does look stunning - What if you wanted to demonstrate the pure quality of your service, or the detail in your product to investors? The beauty of the landscape architecture service, the beautiful hotel showreel, the clarity of an online jewellery shop, the buzz from the corporate event - All of which would look stunning in 4K.
The third benefit would be the fact that your video will be future proofed. Shooting in 4K, and outputting in HD works great today. But later, as UHD becomes more common, you may require a 4K version - No problem, because it was shot in 4K.
If you have any thoughts, or want to seek some guidance as to how you could harness the power of video, then leave a comment, drop me an email, or give us a call on 08451166805. (If we miss you, please leave a message).
Have a great day.